Hey there. I’m Eugene, a dad who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. I’ve always had a passion for digital marketing; over the years, I’ve turned that passion into a successful career. Today, I want to share my journey with you and how I broke free and pursued what I truly love.
The Beginning: A Dad’s Passion for Websites
It all started with a simple fascination for creating websites. As a dad, I wanted to build something that would provide for my family and allow me to work on something I loved. I didn’t just build websites for clients; I built them for myself. These could be directory sites, lead generation sites, or what some might call “fake” websites. I have hundreds of domains, from accountants in Melbourne to cosmetic clinics, marinating through the ranks on Google.
Recently, I took on a new campaign for an online shop selling superfoods. Before starting the campaign, I leveraged my existing website ranking and driving traffic. By embedding buy-now buttons, links, and discount codes, we drove over $900 in orders within a month. This quick win showcased the power of SEO and the importance of having a strong online presence.
The Long Game: Understanding SEO’s Value
SEO isn’t a short-term game; it’s a long-term investment, much like real estate. It can take six to seven months to start seeing results and about twelve months to see a financial return. This is why I love it. It’s a constant process of building, ranking, and optimizing. Every week and month, I’m working on new sites, ranking them, and driving traffic. It’s a never-ending cycle of growth and improvement, like being a parent, where patience and persistence are key.
Expanding Horizons: Networking and New Opportunities
I saw opportunities everywhere as I networked with potential clients in various industries. I’ve built and ranked websites in countless niches, from window replacements to neon signs. This diversification not only expanded my knowledge but also increased my success rate. I enjoyed picking up new domains, setting up WordPress, and planning every detail of the site structure. It’s like watching my children grow and learn new things daily, each step bringing excitement and fulfilment.
The Strategy: Rank and Rent
People often ask why I build so many websites. The answer is simple: to prove to myself and others that I can dominate any space. Once a website is ranked, there are countless opportunities. You can flip the site, sell leads, or even rent the site every month. This strategy has opened doors for me, leading to offers to buy entire websites and requests to replicate my success for others. It’s like teaching my kids valuable life skills, knowing they can take these lessons and thrive in the future.
Sharing the Knowledge
One of the most fulfilling aspects of my journey is sharing my knowledge. I’ve never kept secrets. I openly share my strategies, from backlink building to content creation. This transparency has built trust and led to numerous opportunities to rebuild and rank websites for clients, often taking multiple top spots on Google. Like how I love teaching my kids and seeing them succeed, I find joy in helping others achieve their goals.
The Ultimate Goal: Helping Others Succeed
Above all, I love helping other businesses and people succeed. It’s why I do what I do. Whether you’re starting something new or looking to improve your existing online presence, I’m here to help. The freedom and fulfilment that comes from doing what you love is unmatched. As a dad, I want to set an example for my kids, showing them that pursuing your passion is not only possible but incredibly rewarding.
The Balance of Work and Family
Balancing work and family life is challenging, but I embrace it wholeheartedly. Working from home on my websites allows me to be there for my kids, helping with homework or attending school events. This balance truly makes me feel free and fulfilled. I want to show my kids they can have a successful career while being present and engaged parents.
Conclusion: Embracing the Journey
Breaking free to pursue what you love is a journey filled with challenges and rewards. By building and ranking my websites, I’ve gained control, flexibility, and the potential for significant financial return. Leveraging existing tools and sharing my knowledge has amplified my success, helping others along the way. If you love what you do, you’ll never work a day. Embrace the journey, and let your passion lead the way. And remember, as a dad, your journey also sets a powerful example for your children, teaching them the value of following their dreams.