As a dad who's spent countless hours building and ranking websites, running SEO and SEM campaigns, and managing multiple digital marketing agencies, I understand the desire for freedom and the need to find fulfilling and financially rewarding opportunities outside the usual grind. Today, I want to share some sensible side hustle advice specifically tailored for tradies in the trade space. Whether you're a bricklayer, electrician, plumber, or an apprentice just starting, these ideas can help you make some extra cash and grow into something more serious.
Starting with What You Know
Begin with what you know and love, even if that passion dwindles. If you're an electrician, plumber, or bricklayer, leverage your experience and knowledge. You've spent hundreds of hours using your tools and working in various environments, so why not use that expertise to your advantage?
One of the first things you can do is start reviewing the tools and products you use daily. Create content around the best drills, the most reliable suppliers, or the top products from stores like Bunnings or Amazon. This approach can open doors to affiliate marketing opportunities where you earn commissions by promoting products through affiliate links. Additionally, you might find yourself on the influencer path, with brands paying you to mention or advertise their products.
Building a Digital Presence
Building a basic website is a crucial step. It doesn't need to be SEO-heavy initially. Use it as a platform to establish your presence and share your reviews and discussions. Over time, this site can become a valuable asset, attracting visitors and generating income.
Niching down and finding ways to generate leads within a specific market has been incredibly effective. If you're already working for a company, your efforts in lead generation could be highly valuable. Register a Google listing with your trade and suburb. For example, "Electrician in [Suburb]." Get some reviews and start showing up in local searches. This simple step can lead to new opportunities and increased value at your current job.
Leveraging Digital Marketing Skills
Digital marketing offers numerous avenues to explore, and you don't need to dive into an entirely new industry. Stick to what you know, but apply new skills to it. Start creating content related to your trade. Document your projects, share before-and-after photos, and provide valuable tips. Learning basic video editing using tools like CapCut can help you create engaging videos of your work and share them on social media.
Offer to create social media content for your current employer or other tradies. This builds relationships and showcases your skills. Your efforts can lead to increased respect and networking opportunities within your company. If your employer doesn't need the leads or content, sell them to other tradespeople or companies.
Monetizing Your Efforts
There are multiple ways to monetize your efforts in the digital space. One way is to promote products you use and trust through affiliate marketing. Create videos or blog posts discussing these products and include affiliate links. Another profitable option is to generate leads through digital marketing strategies and sell them to businesses in your industry.
Offering freelance digital marketing services like website building, SEO, and online advertising can also provide additional income. The key is to start small and gradually expand your services as you gain more experience and confidence.
Exploring Other Side Hustle Ideas
In addition to leveraging your trade skills, consider exploring other side hustle ideas that align with your interests and lifestyle. Freelance work, such as writing, graphic design, or social media management, can provide flexible income opportunities. Online courses and tutoring are great ways to share your knowledge and help others while earning money.
The gig economy offers numerous opportunities, from driving for Uber to completing tasks on platforms like TaskRabbit. Renting out spare rooms, parking spaces, or tools you don't frequently use can generate additional income without requiring significant time investment.
Balancing Passion and Practicality
It's essential to find a balance between your passion and practicality. As a dad, my primary goal is to provide for my family while pursuing what I love. If you dislike certain aspects of your trade, look for ways to stay in the industry without directly engaging in those tasks. For example, if you're an electrician tired of climbing roofs, consider creating content, running ads, or reviewing tools instead.
Ultimately, the more you enjoy your side hustle, the more sustainable and rewarding it will be. The possibilities are vast, whether you create social media content, generate leads, or explore freelance opportunities.