Hey there, I'm Eugene. As a dad who's spent countless hours building and ranking websites and running SEO and SEM campaigns, I know the ins and outs of digital marketing. Today, I want to talk about something that's been on my mind for years: founder-led media creation. It's a game-changer, and I'm here to tell you why.
The Journey of a Founder
As a dad, I've always dreamed of providing for my family and doing so in a way that aligns with my passions. Over the past few years, I've had countless conversations with clients about the importance of creating video content. You've spent thousands of hours honing your craft and started a business because you were good at it. There's no one better than you to share your work with the world. Authentic, founder-led content stands out in a sea of meaningless AI-generated content. It's 2024, and there's no better time to showcase your expertise and build an online resume that works for you 24/7.
Sharing Your Work
Every industry offers unique opportunities to share your work. Whether you're in finance, accounting, or even running a solar company, there's a story to tell. Share your challenges, what you've learned, and your success stories. They don't have to be perfect—authenticity is key. For instance, you can outline a client's problem, the solutions you provided, and the results in the finance sector. These stories don't need to be scripted; they should come naturally to you as the heart of your business.
The Power of Personal Stories
Let me tell you about a friend who owns a brewery. His passion is evident in how he shares how his distillery works and how his beer is made. It's the same with tradies who showcase before-and-after shots of their work. These are simple yet powerful ways to connect with your audience. Allocate an hour a month or a week to sit down and think of success stories. Record a vertical or widescreen video, edit it using tools like CapCut, and remove filler words with Descript. Then, load it up to your social channels like YouTube and share it with potential clients.
Involving the Team
If you're too busy, delegate this task to someone in operations or sales. They are often filled with stories from the trenches that are worth sharing. Proof of work is crucial in this day and age. It helps you attract new clients and retain existing ones by showing that you know your stuff and are trustworthy.
The SEO Advantage
Founder-led content also gives you an SEO advantage. It proves to Google that real humans are behind your brand, which can be more effective than AI-generated content. As someone with hundreds of websites at the top of Google, I can tell you that having a face behind the brand makes a huge difference. AI can help, but the human touch truly connects with people.
Creating a Content Machine
One long-form piece of content can be repurposed into numerous social posts and clips. Use tools like "People Also Asked" on Google to find topics to talk about. Record a 5 to 10-minute video for each query, and you have a content machine. Bonus points if you record a video that can be transcribed and turned into a blog post, FAQ, or guide.
The Dad Perspective
As a dad, I understand the importance of time and the desire for freedom. Founder-led media creation isn't just about promoting your business; it's about creating a legacy and showcasing the passion that drives you. It's about being authentic and building a connection with your audience. By consistently sharing your stories and insights, you can create a powerful online presence that showcases your work and attracts and retains clients.
Conclusion
Breaking free from the mundane and doing what you love is possible with founder-led media creation. It's about sharing your journey, expertise, and passion. So, grab your camera, start recording, and let the world see the amazing things you're doing. Remember, it's not just about business; it's about living a life you love and being the best example for your kids.
Talk soon, and all the best in your journey to freedom and doing what you love!