Hey there. I'm Eugene, a dedicated dad and digital marketing enthusiast who has spent over 20,000 hours building and ranking websites and running SEO and SEM campaigns. Recently, I had an eye-opening experience that reminded me of why I ventured into this field in the first place: to do what I love and enjoy the freedom that comes with it.
The Sauna Session That Changed Everything
It all started during a regular sauna and boxing session. While relaxing in the sauna, I spoke with a fellow business owner in the concreting space. I have four websites dedicated to concrete services, and I've been running a highly successful Google Ads campaign for about a year, with over $30,000 invested. This campaign has taught me a lot about running effective, low-cost Google ads for services like line pump, concrete hire, concrete truck hire, and concrete pump hire.
Turning a Conversation into Opportunity
During our chat, he mentioned his back pain from driving a concrete truck, and I saw an opportunity. I had leads from my websites that could benefit his business. Within 15 minutes, I sent him an Excel sheet with the last 20-30 leads. These leads were incredibly cheap then, and I quoted them at $50 to $70 each, a typical price range for trade space leads. This simple exchange highlighted the potential of the rank and rent model.
Understanding the Rank and Rent Model
The rank and rent model involves ranking a website to generate leads, which businesses can rent out. I have several websites already generating leads, and this model works well when combined with landing pages and Google Ads campaigns. These assets—landing pages and Google Ads setups—are valuable and rentable, and the leads can be sold individually or in bundles.
Building and Expanding Networks
Networking in this industry is relatively easy. Concrete contractors often know people in related fields, like excavation. I can expand my network and business reach by building relationships and offering valuable leads. Recently, I picked up new domains in the excavation space, further broadening my opportunities. This interconnectedness makes finding and providing leads to those who need them simpler.
Maximizing Lead Value
Understanding the value of a lead is crucial. For instance, if a job pays $10,000, even a 5% commission on that lead is significant. Building a system and processes to generate and manage leads boosts my confidence and establishes my credibility in the market. It's about recognizing the worth of these leads and negotiating fair terms with contractors.
Learning and Confidence Building
Learning how to build a landing page, set up conversion tracking, and run a Google Ad campaign has been essential. The strategy includes selecting keywords, avoiding Google AdWords Express, and considering Facebook ads for other niches. This process builds confidence and demonstrates my capability to generate valuable leads. It's not just about selling leads but also about mastering the art of digital marketing.
Simple, Natural Sales Approach
In my experience, there's no need for cheesy sales tactics. It's all about natural, straightforward communication. I ask contractors what kind of jobs they handle, how much they quote, and what they value in leads. This honest approach not only builds trust but also establishes long-term business relationships. Anyone can do it with the right mindset and confidence.
The Power of Digital Marketing
Digital marketing has allowed me to do what I love while providing for my family. I can reach a broader audience and generate quality leads by understanding SEO, utilizing social media, optimizing websites, and leveraging local SEO. Implementing pay-per-click advertising, creating targeted landing pages, and offering free consultations are some strategies that have proven effective in this journey.
Conclusion
This journey has reignited my passion for digital marketing and reminded me why I chose this path. It's about the freedom to do what I love, help others, and build a business that aligns with my values. As a dad, this pursuit of passion and freedom means everything. If you're a dad like me, looking to break free and pursue your passion, remember that you can achieve your goals and enjoy the journey with the right strategies and mindset.