As a dad who loves digital marketing, I find it thrilling to pick up a new domain in a fresh space, dive into analysis, and do keyword research. Even though this isn't completely new territory for me, focusing on the specific keyword "graffiti removal" is something I've never pursued. I have several sites in the trade space, especially in pressure washing, and I've noticed a gap. So, I recently picked up a new domain for graffiti removal and am eager to see how long it takes to generate leads in this niche.
The Journey Begins
I've meticulously planned out the new pages I want to build. These will heavily overlap with my existing pressure washing sites but will focus more on services a commercial business would need around graffiti removal. This includes paint stripping, poster removal, post-graffiti removal coatings, window cleaning, and other cleaning services like driveway pressure washing.
Creating these pages makes perfect sense as it expands into a broader cleaning space. For each service—window cleaning, graffiti coatings, poster removal, paint stripping—I'll develop clusters of blog content. Window cleaning will have 10-15 blogs, while graffiti removal could see 20-30 blogs. These blogs will interlink, answering the most popular questions in the space and helping to build authority and trust with Google.
Strategy for Success
I'll send many backlinks to this new site to get Google's attention. Many of these backlinks will come from my existing properties in the trade space, especially those in Australia, where this new site will be based. This targeted approach should help the site gain traction more quickly.
Understanding the local search behaviour, I'll build geo-specific pages rather than suburb-specific ones since people usually search for "graffiti removal" plus the city rather than specific suburbs. I'm also considering Google Ads to drive immediate traffic and will create dedicated landing pages to measure the cost per lead.
Learning from Competitors
While analyzing competitors, I found that only some sites are dedicated solely to graffiti removal. Most offer it as an additional service under broader cleaning categories. However, I discovered a few competitors with "graffiti" in their URLs, indicating a focused approach that aligns with my strategy. This focus can help them stand out in search results against larger, more generalized cleaning services.
Progress and Monitoring
I'm excited to start building this site and will update you on progress, results, and movements. I've set up multiple rank trackers for about 150 key terms to track success. I'll receive a report detailing our rankings across different suburbs and cities each week. Since the site starts from scratch, there's only one direction to go—up!
Breaking through the Google sandbox, a trust period with Google, may take six to seven months, but I'm optimistic about seeing traffic and results by month 12. Competing against big players with hefty SEO and Google Ads budgets will be challenging, but smart strategies, both on-page and off-page, will be key.
Scaling and Maintenance
Maintaining and scaling the site will involve regularly updating plugins, optimizing titles, headings, and meta descriptions, and ensuring robust internal and external linking structures. This ongoing effort will ensure the site remains competitive and authoritative in the graffiti removal niche.
Integrating High-Authority Insights
From my research on high-authority articles, I've drawn several key points to blend into my strategy:
- Adapting to Urban Trends: Graffiti in urban areas like downtown LA is rising, particularly on skyscrapers and public infrastructure. This trend suggests a growing need for professional graffiti removal services, providing a timely opportunity to tap into this market.
- Cultural and Community Impact: Graffiti is often seen as both a form of urban art and a public nuisance that requires removal. Understanding this dual perception can help tailor marketing messages to community-minded businesses and local governments seeking to maintain clean urban environments.
- Technological and Artistic Integration: Using advanced techniques and eco-friendly products can set the service apart, appealing to environmentally conscious clients and those interested in preserving the aesthetic integrity of their buildings.